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September 19, 2012

Hi y’all!

I’ve moved my blog over to a self-hosted blog at

See you there! 🙂




Me on CNBC airing tomorrow at 1pm

August 25, 2010

Tomorrow at 1pm on CNBC I’m hoping you’ll see me on tv.  CNBC had their news crew come into MassChallenge and they officially interviewed 3 teams ( i believe) including myself, and they interview John Harthorne, the CEO of, the governer of Massachusetts’ assistant, and they took B-roll of a bunch of other things and teams around the offices.  They taped for 5 hours!! and the entire segment that will air will only be 2 minutes long (and they said they may even cut it to 1 1/2 minutes).

I went into a hair salon in Wellesley the other day and through conversation it came up that I was developing these and the owner, Barbara Canty, of the Color Studio Salon was all excited that I was getting interviewed on tv and she generously decided to donate her hair services to me. 

She did a color, cut, and style all pro bono and it came out fabulous.  She is awesome!  She is so nice and stylish and all of the girls who work their are super friendly.  I totally recommend that you go there if you live in the area or can make it into Wellesley. 

me at salon counter

Oh, and she has this awesome make up called, “Your Name Makeup” wiht the best eye shadow colors !!

If anyone’s can tivo CNBC tomorrow (Thursday at 12:45pm and let it run until 2:15 just to be safe), do so … because I can’t !


If you’re interested in learning more… I can write some more posts, just write some comments below so that I know you are interested and it’ll give me the motivation to keep writing! 


– Candice Cabe 

Red Sox

August 17, 2010

My sister and I finally got my mother to go to a red sox game.  My mother was born, raised, and lived most of her life in Massachusetts.  She’s a faithful Red Sox fan.  She watches the home and away games on tv every night.  She knows all the red sox players, past players, managers, even the bat boys… I think 🙂  Her and her husband know all of the stats, records, scores, and consistently bad-mouth the Yankees like any true Red Sox fan would do.  All of this…and guess what?  In all of her 55ish years on this earth, has never been to an actual Red Sox Game! 

For mother’s day/ father’s day my sister and I decided we needed to take her and her husband to a game.  It was a gorgeous Saturday- couldn’t have asked for a better day.  We sat in the outfield and were in the sun the entire time.  Tead, my mother’s husband, wanted to get another Red Sox hat to add to his collection – so we went in a store on Yawkey way.  My sister, Ashley, and I kicked an old guy out of the enormous leather baseball glove chair and snapped some photos with my blurry lens!


Here’s my mom, the fashionista.  I just wanted to not how she has Dolce & Gabbana purple sunglasses, that match the exact same hue of the earrings (which I’m sure she made) and her purple shirt. 


We tried going into Remy’s for lunch but after they told us it was going to be a 2 1/2 hour wait, we opted for the Baseball Tavern and their pub food.  Overall, great day!  There’s nothing like going to a sox game 🙂

Startup Weekend Article by Boston Innovation

August 7, 2010


Startup Weekend Boston: Building Community to Support Idea Launch

Adjustable High Heel Shoes featured in this article

Ali Powell | June 5th, 2010

Startup Weekend has made its way to Boston again, and kicked off with a bang last night. This weekend a hundred plus entrepreneurs, developers, marketers, attorneys, social media gurus, and startup enthusiasts have come together at the Microsoft New England Research and Development Center in Kendall Square to take part in a 54-hour boot camp. The event hopes to transform pitches into actual prototypes with the goal of building Boston’s next hot startup.

Andrew Hyde founded Startup Weekend in 2007 out of motivation behind an idea that was coined at TechStars. He wanted to help bring together people in a fun and engaging way to create great companies in a community driven format.  Andrew Hyde saw the need and set out to build one of the world’s largest startup incubators. Startup Weekend has since touched over 100 cities in over 25 countries, and there are plans to launch Startup Weekend in 60 cities around the world this year.

“We model entrepreneurship instead of teach[ing] it. The event is the difference between an experience and an exercise. Here, you get to experience what it’s really like to work in a team environment. You can test your skills and actually implement something in the course of one weekend. For most people it’s more than you would get done in one week,” says Marc Nager, the Director of Startup Weekend. Nager has traveled to over 13 countries and 22 cities in the US to lead Startup Weekends. He is a strong proponent of the Boston startup ecosystem because of the tight-knit community here.

Startup Weekend is a proven formula for gathering people from the entrepreneurial ecosystem together and working togther to make great things happen. The culture at a Startup Weekend is one of support, openness and creativity, yielding productivity and results.  Laura Fitton of oneforty, who has taken part in Startup Weekend in the past, says, “The most important thing you will gain this weekend is a 48 hour b-school.”

Forty-two inspiring entrepreneurs pitched their ideas to the crowd. The best 17, as voted by the crowd, will survive throughout the weekend. Teams will then be formed around the winners and real work will begin. Watching these new ideas morph and mature during the weekend is sure to be an exciting and insightful experience. Here are the 17 ideas that were selected last night. Teams have been formed around each, and they’ll be working like crazy to get their development work finalized throughout the day today (the number next to the idea or company name is the order in which they pitched last night):

25. Bandora: Website where bands can let people bid for their services for a gig, a house party, club appearance,  etc.

30. Adjustable high heel shoes: The heel would twist on and off and go from an inch and up.

3. Zip code based app: Helping merchants and buyers search by location.

33. Referral bonus: Democratizing the recruiting process.

14. Groupon for stuff: What if there were a way to combine Groupon and retail?

1. Yelp for manufacturers: Helping to differentiate the manufacturers that startup companies can use.

11. Rosetta stone for non-technical founders: Figuring out a simple way to get people to understand programming through an online curriculum.

12. Mystery science theatre for YouTube: Sharing video in a much more social and communal way.

13. Impact – open calendar: Events calendar to support getting face time with the right people in the ecosystem.

16. Naughty Nutrition: You can eat foods that are healthy for you and make you feel naughty.

37. Social co-working: An app where you can share where you are working and what you are working on so you can connect with people  close by.

23. Voting game for twitter: Click the link on a question to vote, retweet it.

7. Pepper: Casual real time fantasy sports.

17. Manivu: Real time photo movement.

27. OSSTing – Easy web hosting deployment app: Online marketplace for mobile phones.

38. Cogent mobile voice app: An app that addresses voice user interface utilizing voice input and output in an interactive space.

19. Riotvine: Wholesale Foursquare integration.

On Sunday night, only a few of these companies can be crowned the champions of Startup Weekend Boston.  Prizes for the winners include thousands of dollars in free legal services and valuable mentoring, including sessions with Shawn Broderick, the Executive Director of TechStars Boston.

Which ideas do you think will end up launching companies at the end of Startup Weekend Boston? Share your ideas here. Be sure to follow Startup Weekend on twitter with the hashtag #swboston. Also, make sure to check out our coverage from the last Boston Startup Weekend.

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Startup Weekend Boston Results

August 6, 2010

Startup Weekend, article about the Day 2 Night Convertible Heels

Final results

Posted by Startup Weekend Crew

Congratulations to all of the teams at SWBoston. Here are the results of the final presentations:

OVERALL: 60% based on team votes and 40% based on judge’s voting



3. NodeRabbit








Final Presentation Schedule

Posted by Startup Weekend Crew

Drumroll please…..  We have 15 teams that have been grinding all weekend who will show off what they have learned and what progress they have made. Each team will have 5 minutes to present. Here is the order:

  1. – @stuffpass – “Bunk savings without the bunk”
  2. – @bandocksus – “Helping local musicians find more gigs”
  3. – @hocopost – “Take Control of your online reputation”
  4. – @referralbonus – “Watch for Jobs, Refer a friend, you get paid”
  5. – @cogentmobile
  6. – @factolo – “Making things better”
  7. – @workwithmeorg – “Social Co-Working”
  8. – @poundvs – “Pound your friends”
  9. – @chirashigeo – “Create fun, useful, or cool experiences around places”
  10. – @grindstone – “Cooperative Venture Capital. Help people build & own businesses together.”
  11. – “No Pie In The Sky. For Entrepreneurs. By Entrepreneurs.”
  13. @day2niteheels – “Convertible heels for work or play”
  14. – @VidiculusVideo – “Snark & Heckle”
  15. – @noderabbit – “Go-Live In Five”
  16. – “New England Innovator’s Revolution”

Vitamin Water Not Good For You

August 5, 2010

Vitamin Water Not Good For You OR  VitaminWater Not Good For You?  

I’ve been telling my friends and acquaintances for years that Vitamin water isn’t just water with vitamins added to it.  All you have to is take a look at the label.  It has 33 grams of sugar in it!  And, there’s only a small amount of synthetic vitamins added to each bottle.  It’s basically like taking water, crushing up some vitamins, and dumping a ton of sugar into it, plus there is artificial food coloring.  Now the Center for Science in the Public Interest is suing Vitamin water which is owned by Coca Cola for marketing their unhealthy drink as unhealthy.

The lawyers for Coca Cola are basically saying in defense, ‘no one could possibly believe such a ridiculous claim’.  The lawyers said, that ‘no consumer could reasonably be misled into thinking vitamin water was a healthy beverage’.  They said this even though they completely market the beverage as “healthy”.  In advertising they claim that vitamin water will get you “healthy as a horse,” and will bring about a “healthy state of physical and mental well-being.”  Even if they were to add artificial sweeteners in them (Splenda/ Sucralose, Maltodextrin, Equal, Aspartame, etc.), they wouldn’t be considered a healthy beverage.  The bottom line is ” vitamin water is not good for you “…find an alternative.

Drink water!  Almost any other thing you drink besides water is unhealthy for you.  There are a few exceptions but not many.  Read the labels, know what all of those ingredients mean.

– Candice Leigh Cabe 🙂

Here’s a great article with more information from:

The Dark Side of Vitaminwater

What’s Your Reaction:

// Inspiring
Read More: John Robbins , Vitamin Water , Vitamin Water Lawsuit , Vitamin Water Sued , Living News



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Now here’s something you wouldn’t expect. Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company’s vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself?

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

Does this mean that you’d have to be an unreasonable person to think that a product named “vitaminwater,” a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits?

Or does it mean that it’s okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies?

In fact, the product is basically sugar-water, to which about a penny’s worth of synthetic vitamins have been added. And the amount of sugar is not trivial. A bottle of vitaminwater contains 33 grams of sugar, making it more akin to a soft drink than to a healthy beverage.

Is any harm being done by this marketing ploy? After all, some might say consumers are at least getting some vitamins, and there isn’t as much sugar in vitaminwater as there is in regular Coke.

True. But about 35 percent of Americans are now considered medically obese. Two-thirds of Americans are overweight. Health experts tend to disagree about almost everything, but they all concur that added sugars play a key role in the obesity epidemic, a problem that now leads to more medical costs than smoking.

How many people with weight problems have consumed products like vitaminwater in the mistaken belief that the product was nutritionally positive and carried no caloric consequences? How many have thought that consuming vitaminwater was a smart choice from a weight-loss perspective? The very name “vitaminwater” suggests that the product is simply water with added nutrients, disguising the fact that it’s actually full of added sugar.

The truth is that when it comes to weight loss, what you drink may be even more important than what you eat. Americans now get nearly 25 percent of their calories from liquids. In 2009, researchers at the Johns Hopkins Bloomberg School of Public Health published a report in the American Journal of Clinical Nutrition, finding that the quickest and most reliable way to lose weight is to cut down on liquid calorie consumption. And the best way to do that is to reduce or eliminate beverages that contain added sugar.

Meanwhile, Coca-Cola has invested billions of dollars in its vitaminwater line, paying basketball stars, including Kobe Bryant and Lebron James, to appear in ads that emphatically state that these products are a healthy way for consumers to hydrate. When Lebron James held his much ballyhooed TV special to announce his decision to join the Miami Heat, many corporations paid millions in an attempt to capitalize on the event. But it was vitaminwater that had the most prominent role throughout the show.

The lawsuit, brought by the Center for Science in the Public Interest, alleges that vitaminwater labels and advertising are filled with “deceptive and unsubstantiated claims.” In his recent 55-page ruling, Federal Judge John Gleeson (U.S. District Court for the Eastern District of New York), wrote, “At oral arguments, defendants (Coca-Cola) suggested that no consumer could reasonably be misled into thinking vitamin water was a healthy beverage.” Noting that the soft drink giant wasn’t claiming the lawsuit was wrong on factual grounds, the judge wrote that, “Accordingly, I must accept the factual allegations in the complaint as true.”

I still can’t get over the bizarre audacity of Coke’s legal case. Forced to defend themselves in court, they are acknowledging that vitaminwater isn’t a healthy product. But they are arguing that advertising it as such isn’t false advertising, because no could possibly believe such a ridiculous claim.

I guess that’s why they spend hundreds of millions of dollars advertising the product, saying it will keep you “healthy as a horse,” and will bring about a “healthy state of physical and mental well-being.”

Why do we allow companies like Coca-Cola to tell us that drinking a bottle of sugar water with a few added water-soluble vitamins is a legitimate way to meet our nutritional needs?

Here’s what I suggest: If you’re looking for a healthy and far less expensive way to hydrate, try drinking water. If you want to flavor the water you drink, try adding the juice of a lemon and a small amount of honey or maple syrup to a quart of water. Another alternative is to mix one part lemonade or fruit juice to three or four parts water. Or drink green tea, hot or chilled, adding lemon and a small amount of sweetener if you like. If you want to jazz it up, try one-half fruit juice, one-half carbonated water.

If your tap water tastes bad or you suspect it might contain lead or other contaminants, get a water filter that fits under the sink or attaches to the tap.

And it’s probably not the best idea to rely on a soft drink company for your vitamins and other essential nutrients. A plant-strong diet with lots of vegetables and fruits will provide you with what you need far more reliably, far more consistently — and far more honestly.
To learn about inexpensive and healthy foods and beverages, and practical steps you can take toward greater quality of life and economic freedom, read John Robbins’ critically acclaimed new book The New Good Life: Living Better Than Ever in an Age of Less. For more information about his work, or to sign up for his email list, visit

Boston Womenpreneurs

August 5, 2010
Day 2 Night got mentioned in this article, scroll down until you see the shoes 🙂  – Candice Cabe

The Boston WomenPreneurs to Watch of MassChallenge article by Ali Powell 

25 Jul

MassChallenge is the world’s largest global startup competition and accelerator program taking place right here in the Innovation District of Boston. The competition started just as any other startup does. With an initial idea to help entrepreneurs create viable companies MassChallenge has ignited a global renaissance. The companies chosen to move forward in MassChallenge are accelerating the development of high growth, high impact businesses creating jobs across Massachusetts and beyond.

There were 440 entrant teams back in April when the competition began. Last week 110 finalist teams were named to move forward into the 3-month accelerator phase of the process.

Now is the time to pay a special thank you to the WomenPreneurs of the MassChallenge team for helping to connect women throughout the entire process. Without these women MassChallenge would not have been possible.

Salimah Nooruddin, Associate of MassChallenge  Salimah Nooruddin, Associate of MassChallenge 

Salimah Nooruddin and Christine Ribeiro: Throughout the past months you could find Salimah and Christine working their tails off at MassChallenge events and coordinating the entire process in the back ends of the competition. A lot of planning goes into a huge competition like this one and flawless execution is essential for success. We tip our hats to these WomenPreneurs who have been integral parts in encouraging women to follow their dreams in bringing ideas to fruition.

Christine Ribeiro, Associate of MassChallenge  Christine Ribeiro, Associate of MassChallenge 

Who are the WomenPreneurs moving on of the 110 finalist teams named?

Aukera Therapeutics, Inc: Aukera Therapeutics is developing a novel therapeutic for the treatment of Amyotrophic Lateral Sclerosis (ALS) also known as Lou Gehrig’s disease.

Day 2 Night Convertible Heels: Has created a revolutionary way to rid the need of having to carry flats in your bag when wearing heels. Instead of lugging around two pairs of shoes every time you go to work or out for the night, simply increase or decrease your height with smaller heels for a more comfortable trek.


Diagnostics for All: A non-profit enterprise fusing biotechnology and microfluidics, dedicated to creating low-cost, easy-to-use, point-of-care diagnostics designed specifically for the 60% of the developing world that lives beyond the reach of urban hospitals and medical infrastructures

Evolve Foods: A nutrition-based, gluten-free food company that uses ancient grains to provide innovative products that are both convenient and healthy.

Fenugreen: A patented, inexpensive, natural, non-toxic and biodegradable food preservation technology whose broad adoption promises to revolutionize the food value chain, significantly reducing inventory, transportation and labor costs in a sustainable way.

Meet Impact: Will learn your specific needs to automatically qualify and recommend both events to attend and key people to meet, empowering you to achieve and sustain high-growth innovation here in New England.

Naughty Nutritionist: An online platform whose products, brands and content inform the modern consumer about nutrition and wellness.

Open Runway, Inc.: A fashion 2.0 retailer changing the way women shop via a social commerce experience.

Privo Technologies: Insulin chewing gum is a needle-less drug delivery system for type II diabetes. Their proprietary formulation and nano-encapsulation system gradually releases insulin upon chewing.

Samanta Shoes: Creates life changing experiences for women who have trouble finding stylish shoes in their size.

Seeding Labs: Creates opportunities for scientists in the developing world to conduct world-class research.

SolSolution, Inc.: Mission is to simultaneously generate clean electricity and improve the quality of education in underprivileged schools.

Stromatec LLC: Medical device R&D firm specializing in diagnostic and therapeutic tools for connective tissues dysfunction.

Zyrra: Uses mass-customization technology to solve the problem of finding a bra that fits well.

If Boston WomenPreneurs missed any of the women moving forward, please comment in the section below and we will add your team to the list. We look forward to learning more about all of you as you move forward throughout the MassChallenge process. Good luck and keep up your hard work. You are charting the path for WomenPreneurs to watch in 2010!